From social media to Social CRM What customers want Part 1

It turns out, customers are far more ... Gen Y Gen X Baby Boomers 89% 79% 72% 57% 42% 33% ... someone "likes" a company on Facebook or re-tweets a company's message on Twitter.

http://www-05.ibm.com/si/kljucdoresitev/ssi/pdf/socialmediaCRM1.pdf